FORT LAUDERDALE, Fla. – Aug. 7, 2025 – Global law firm Greenberg Traurig, P.A. advised Firelight Capital Partners in its negotiations to acquire Snif-Snax, LLC, a wholesaler and retailer of all-natural, limited-ingredient pet treats.
With its acquisition of Snif-Snax, Firelight announced that it plans to open a new distribution and manufacturing facility, which will help enhance the company’s infrastructure and further its involvement in local community and pet shelter charities, according to the company’s press release.
Based in Miami, Snif-Snax is an award-winning brand sold online and through retailers across the U.S. The company is one of the market leaders in eco-sustainably sourced salmon and chicken.
Firelight is a lower-middle-market private equity firm focused on brands in the consumer, retail, and specialty markets. Firelight’s principals have deployed over $1 billion of capital in over 15 consumer growth companies.
The Greenberg Traurig team that advised Firelight was led by Co-Chair of the Global Corporate Practice Bruce I. March and Fort Lauderdale Corporate Shareholder Travis M. Walker. The team also included Fort Lauderdale Corporate Associates Shane Taylor and Scott Fraser, and London Corporate Associate Yulin Wu.