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Greenberg Traurig Ranks Among the 2015 BTI Brand Elite

NEW YORK – May 14, 2015 – The BTI Consulting Group recently ranked international law firm Greenberg Traurig, LLP on its 2015 BTI Brand Elite report. The report highlights firms that "best distinguished their brand from the pack over the past year in the minds of discerning corporate counsel,” according to BTI.

The BTI Brand Elite 2015 is reported to list 26 law firms identified by general counsel as having the most elite, and sought after, brands with excellent track records of “providing forward-thinking advice to clients and innovative solutions in an industry often perceived as rigid.”

Additionally, within the report, Greenberg Traurig is among 16 other law firms recognized as “the most frequently short-listed firms.” Greenberg Traurig was also one of 11 law firms in the report worldwide to be recognized as climbing the “Tech Savvy” ranks.

BTI's report is based on nearly 650 confidential interviews with legal decision makers conducted over a two-year period beginning in March 2013 in order to gauge which law firms stood out in a variety of categories. Represented companies had average revenue of $17.5 billion and median revenue of $4.5 billion.

The report's list of 26 elite law firm brand rankings drew on a range of market awareness factors, including value, best choices for bet-the-company work, and client service. Additionally, Greenberg Traurig is among the top 10 law firms serving as home to the 2015 BTI Client Service All-Stars, according to publisher BTI Consulting Group, which includes five of the firm’s shareholders, who are recognized by corporate counsel for their superior client service. Recently, for the third consecutive year, Greenberg Traurig was ranked on The BTI Client Service 30, an elite group of 30 law firms most recognized, by clients, for providing excellent client service.