Dot-Win or Dot-Lose, Top-Level Domain Auctions Rake in Cash

The Internet Corporation for Assigned Names and Numbers (ICANN), a quasi-governmental agency that oversees the Internet, officially announced in 2011 that it would be expanding the Internet, perhaps exponentially. Because many believed that all of the good dot-com names were taken, ICANN established a process for companies to apply for new top-level domains (TLDs), the string of letters or numbers to the right of the dot.

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