Archery Trade Association 2024 Coffee Talks

Greenberg Traurig Shareholders Steve Baird and Tyler Thompson will present during the Archery Trade Association (ATA) 2024 Coffee Talks on Friday, January 12. ATA Coffee Talks are 30-minute presentations and discussions that encourage ideas, questions, and feedback in hopes that participants keep talking afterward to build business relationships. Steve and Tyler's session, "What You Need to Know About Trademarks, Brand Protection, and Data Privacy Compliance," will provide insights on hot topics of critical importance to any archery retailer or brand. From non-traditional trademark protection to protecting against online impersonators, and understanding how to minimize risk when collecting customer data – this session will help understand how to take a proactive approach to protect your business and its intellectual property.