Greenberg Traurig is proud to sponsor the 2024 IFA Legal Symposium on May 5-7, 2024.
Shareholder David Oppenheim is a panelist on the 'Not your Father’s Franchise Rule? Potential Changes to the FTC Rule to promote "Responsible Franchising”' breakout session on May 6, from 1:45 p.m. to 3:00 p.m. The FTC Franchise Rule has not been updated for 15 years. Meanwhile, the landscapes of technology, consumer preferences, and the franchisee profile have changed dramatically. IFA and key stakeholders in the franchise community discuss proposed changes to franchise disclosure requirements to promote responsible franchising, including introducing mandatory disclosure requirements for franchise brokers and franchise broker representatives.
Shareholder Alan Greenfield is a panelist on the “Practical Advice for In-House Counsel” breakout session on Tuesday, May 7, from 1:30 p.m. to 2:45 p.m. As in-house counsel, it is critical that you provide practical, useful advice and help business leaders navigate the grey areas that result from a constantly changing legal landscape. In this roundtable format, panelists will provide discussion points for relevant hot topics in franchising followed by interactive discussions with your in-house colleagues to share perspectives, experiences, and best practices. The program will cover certain key issues with developing policies and processes, assessing risk vs. business needs, and practical solutions in areas such as:
- The roles of franchisor/franchisee in unit level employment matters
- Emerging challenges arising in the overlapping areas of marketing, data privacy, and technology
- Ensuring compliant execution of franchise defaults and terminations
- Issues arising from multi-brand franchisees and multi-brand franchisors
Shareholder Kyle Lennox is a panelist on the "Basics Track: International" session on May 6, from 3:00 p.m. to 4:15 p.m. The International Franchising Basics Track explores the fundamentals of international franchising. Attendees will learn the fundamentals from the panel as they explore the following topics:
- Assessing a franchisor’s readiness for international expansion
- Selecting the countries for development; Deciding on the deal structure
- Choosing the right franchise partner
- Key business terms to address
- Understanding local law and franchise registration / disclosure obligations and trademark requirements