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Trademark & Brand

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Greenberg Traurig's Global Trademark & Brand Management Group advises clients on selecting, building, protecting, enforcing, and monetizing their brands and trademark portfolios throughout the world. Named Law Firm of the Year for Trademark Law in the 2020 and 2022 editions of “Best Law Firms,” we focus on helping our clients strategically develop, maintain, enforce, and grow their worldwide brand portfolios by providing them with patent, trademark, copyright, and domain protection and strategic counseling. Our attorneys stay current on changing trademark laws and processes worldwide and have wide-ranging experience in collateral practices affecting brands and their value, including tax, licensing, advertising, brand valuation, and social media. Our team draws on its collective United States Patent and Trademark Office experience to register some of the world's most famous and valuable trademarks. We build, leverage, and monetize trademarks, service marks, and trade dress worldwide, with the aim of increasing balance sheet value and high return on investment.

Our team is one of the largest international trademark prosecution, portfolio management, licensing, litigation, and counseling legal practices in the world, yet we partner with our clients on a one-to-one basis. We learn and appreciate our clients’ business objectives and marketing sensitivities and take them into consideration when we provide our counsel, making sure the appropriate risk tolerance and endgame are properly incorporated into our legal advice. By combining the focus, knowledge, and dedication of a small boutique firm with the resources of a large global enterprise, we are able to provide each of our clients with a unique approach for protecting their trademarks and brands based on their specific business needs and objectives.