Profil
Robert Turner advises on complex, cross-border commercial transactions and regulatory matters across the Sports and Entertainment sectors, acting for some of the world's most prominent rights-holders, brands and platforms on matters that span the full commercial lifecycle – from high-value B2B transactions through to consumer-facing regulatory compliance. His practice is distinctive in combining deep transactional experience with hands-on regulatory experience, enabling him to advise clients not only on how to structure and execute major commercial arrangements but also on how to navigate the scrutiny those high-profile arrangements can attract.
Robert’s transactional practice spans some of the most significant commercial deals in global sport. He is a leading advisor on hospitality and ticketing arrangements for live events, acting for the world’s leading sports international governing body on the appointment of the Official Hospitality Provider for a major international sporting event – described at the time as the ‘biggest commercial contract in sports’ – and the IOC on the appointment of On Location as the Official Hospitality Provider for both the Paris 2024 and Los Angeles 2028 Olympic Games. He has acted for multiple Premier League clubs on venue hire agreements and summer tour operator programmes.
Robert’s high-value commercial partnership work spans some of the most recognised brands and clubs in world sport. He advises leading rights-holders, such as Arsenal FC on its technical partner agreement with adidas and its naming rights and shirt sponsorship agreements with Emirates, England Rugby on the renewal of its O2 shirt sponsorship and a leading Premier League club on its $1 billion technical partnership agreement with Nike. Robert also advises on the sponsor-side of commercial partnerships, such as acting for DXC Technology on its shirt sponsorship of Manchester United FC.
Robert’s regulatory experience includes advising clients across sports, entertainment, media, and other sectors, on their obligations when selling to, or otherwise interacting with, consumers – and represents them when those obligations are called into question. He acted as lead advisor on the defence of a high-profile investigation by the Competition and Markets Authority (CMA) into the pricing and sales practices of a leading international ticketing platform. He has also defended multiple other clients under investigation by the CMA and Advertising Standards Authority, and has advised a range of businesses on consumer-facing compliance across pricing, promotions, and digital sales practices. Robert has also advised a number of clients on the application of consumer protection and distance contract laws to OTT subscription models.
This combination of transactional and regulatory capability reflects Robert’s view that the most effective sports and entertainment counsel understands not only how to get a deal done, but how that deal will be received – by regulators, by consumers, and by the public. Clients return to Robert because he brings both commercial acumen and regulatory awareness to every engagement.
Robert Turner is recognised as a Next Generation Partner for Sport in the Legal 500 UK 2026, where he is praised for his commercial acumen and experience in high-value sponsorship and commercial agreements.
Concentrations
- Sports law
- Hospitality
- Sports facilities and entertainment venues
- Commercial contracts
- Regulatory and compliance
- Technology transactions
Expertise
Erfahrung
- Acting for the world’s leading international sports governing body on the hospitality and ticketing arrangements for multiple major international sports tournaments. This includes advising on multibillion-pound official hospitality programmes, including the appointment of official hospitality providers, complex multi-jurisdictional ticketing enforcement issues and various other event staging and commercial agreements such as ticket sales agreements, agency agreements and supply agreements.
- Acting for DXC Technology, an American multinational IT services company, on its partnership with Manchester United FC. This multi-year partnership includes DXC being appointed as (1) the club's new shirt sleeve sponsor of the Manchester United Men's, Women's, and Youth teams, and (2) the club's digital transformation partner with DXC using its market-leading expertise to harness the power of data and analytics technologies to transform Manchester United's digital offering.
- Acting for Arsenal FC on a number of its major commercial transactions, including advising the club on the appointment of adidas as its technical partner and Emirates as its stadium naming rights partner and shirt sponsor.
- Acting for one of the biggest Premier League clubs in Europe on a range of commercial transactions, including the appointment of its technical partner, shirt sponsor and physical and e-commerce licensee for a reported value of $1 billion.
- Acting for Costa Coffee on a complex supply and partnership agreement with Marks & Spencer (M&S) to allow Costa to serve M&S food throughout the UK.
- Representing one of the world’s largest technology companies in making representations to the UK government on the subscription part of the DMCC Act (when it was the DMCC Bill), including drafting alternative wording that was proposed in the House of Lords as an amendment to the Bill.
- Acting as lead counsel for a leading international ticketing sales platform on the defence to a high-profile CMA investigation into its pricing and sales practices.
- Acting as lead counsel for multiple other clients under investigation by the CMA and ASA for consumer protection matters. Experience in this area includes responding to information requests, representing the clients in meetings with the CMA and negotiating undertakings to conclude investigatory proceedings.
- Advising multiple well-known consumer brands on their consumer-facing terms and marketing materials, including for the international expansion of products. Examples of projects include advising one of the world's leading video streaming platform providers on the expansion of its digital marketplace product in 20 countries, advising one of the leading athletic brands on its membership and sales terms, acting for a market-leading anti-virus software provider on a range of consumer law issues and advising one of the world's biggest games publishers on the transfer of around 100 million consumer contracts.
°Some of the above representations were handled by Mr. Turner prior to him joining Greenberg Traurig, LLP.
Anerkennung durch den Markt
- Listed, The Legal 500 UK, 2022-2026
- "Next Generation Partners," Sport, 2022-2026
- "Recommended," Commercial Contracts, 2026
- "Recommended," Gaming and Betting, 2026
- "Recommended," Retail and Consumer," 2026
Ausbildung
- Legal Practice Course (LPC), BPP Law School
- B.A. (Hons), Economics and Politics, University of Cambridge
- England & Wales