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Consumer Products

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In the consumer products sector, evolving regulations, shifting market dynamics, and heightened consumer expectations create constant pressure and demand legal counsel that understands both your industry and your business. Greenberg Traurig (GT) serves as a trusted advisor to some of the world’s most recognized brands, manufacturers, distributors, and retailers in the consumer products space. With a global presence and a deep understanding of the consumer products landscape, GT supports clients in pursuing their business goals and a competitive edge. Our lawyers work across disciplines to provide legal counsel throughout the entire product lifecycle—from concept and development to marketing and distribution, to post-market challenges and acquisition.

Navigating Complex Regulatory Frameworks

Consumer products companies operate in a highly regulated environment. In the United States, that includes the Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), the Consumer Products Safety Commission (CPSC), and state law. Internationally, the European Union’s Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH) regulation, packaging mandates, anti-single-use plastic rules, and similar requirements add further layers of complexity. We provide practical, fast-paced, actionable guidance designed to help clients navigate these regulations – and stay ahead in a competitive marketplace.

Full-Lifecycle Legal Counsel

Whether launching a new product, navigating environmental and safety regulations, designing a contractual (standard terms) framework, or managing issues related to labeling, advertising, supply chain, and trade, GT delivers business-focused legal counsel tailored to each client’s unique needs. When disputes arise, our litigators bring substantial experience handling consumer products matters in the United States, the EU, and other markets.

Related Practice Areas & Industries

  • Antitrust Litigation & Competition Regulation
  • Complex Torts
  • Class Action
  • Data Privacy & Cybersecurity
  • Food, Beverage & Agribusiness
  • Franchise & Distribution
  • Innovation & Artificial Intelligence
  • Intellectual Property & Technology
  • International Trade
  • Labor & Employment
  • Litigation
  • Manufacturing & Supply Chain
  • Marketing, Advertising, Sweepstakes & Promotional Law
  • Product Liability & Mass Torts
  • Proposition 65 & Green Chemistry
  • Real Estate
  • Retail
  • Tax