In conjunction with Minnesota CLE's 2023 Midwest IP Institute, Greenberg Traurig Shareholders David Zetoony and Steve Baird will present the webinar "Demystifying AdTech – How to Stay Compliant with Ever Changing Privacy Laws and Technology Limitations" on Tuesday, November 28 at 2:00 p.m. CST. AdTech or Advertising Technology encompasses all the technologies associated with advertising campaigns, as well as all information, processes, and performance measurement metrics. This webinar will focus on the two most common browser-based technologies (cookies, pixels, tracking scripts, SDKs) and customer relationship manager (CRM)-based technologies (custom audience, lookalike audience). Additional topics will include:
- The implications of modern state privacy laws for these two types of technologies;
- Industry trends, the plaintiffs’ bar, regulators, and “dark patterns”; and
- Practical suggestions for compliance