Short-term discounts, comparison pricing, and “save now!” claims can drive sales, but they can also drive litigation. This episode, hosted by GT Shareholders Greg Nylen and Alex Linhardt, breaks down the growing scrutiny of false reference pricing practices, highlighting California's influential role and the broader impact on retailers and advertisers across the country.
September 18, 2026
Podcast
Unfair Competition Defense Podcast Episode 18: Was It Ever Really on Sale? False Reference Pricing Under Fire
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