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Adam Snukal’s practice is primarily focused around the centrality of technology across many verticals and industries, with an emphasis on health care, FinTech, privacy, cyber-security, Ad-Tech, entertainment, IT/cloud infrastructure, outsourcing and Aerospace/ New Space. Mr. Snukal also regularly counsels clients on their global privacy and data security compliance obligations, such as GDPR, HIPAA, CCPA, PCI, and more. Mr. Snukal’s clients range from large multi-nationals to emerging growth companies.

Mr. Snukal is both a frequent speaker and author of numerous articles on topics related to technology, advertising, media and the law.


  • Technology
    • Adtech
    • IT and technology licensing
  • Life science and health care
  • Privacy
  • Intellectual property
  • Financial regulatory
  • Advertising and advertising regulations
  • Mergers and acquisitions
  • Venture capital
  • Global Israel practice



  • Represented Future Media Group in its Acquisition of W Magazine from Condé Nast (media coverage)
  • Represented Helios and Matheson Analytics Inc. (Nasdaq: HMNY) and MoviePass Inc. (“MoviePass”), a majority-owned subsidiary of HMNY, in the acquisition of Moviefone, an entertainment service which provides over 6 million monthly unique visitors full access to the entertainment ecosystem, from movie theaters to streaming services. HMNY acquired Moviefone from Oath Inc. (formerly, AOL Inc.), a subsidiary of Verizon Communications.
  • Advise non-EU entities on EU compliance obligations, including Protection Act integration, Cookie Directive obligation, integration of model privacy clauses and the like.
  • Negotiated multinational pharmacy management services agreements.
  • Advised numerous non-US entities on HIPAA compliance.
  • Consulted a leading US-based healthcare organization in the acquisition of a major healthcare facility within the US.
  • Negotiated agreements on behalf of an NGO set up by a multidisciplinary team of Israeli scientists and space aficionados. The NGO aims to land the first Israeli spacecraft on the moon.
  • Counseled on regulatory, labor and privacy issues, and negotiated acquisitions on behalf of a large U.S. treatment facility.
  • Negotiated and advised on a licensing acquisition of a prestigious apparel line, on behalf of a leading media company.
  • Advises on brand development worldwide of a prestigious apparel line.
  • Negotiated complex cyber security transactions, global licensing and SaaS agreements on behalf of major biotech companies.
  • Counseled on EU privacy & data security-related issues as well as regulatory requirements to an innovative adtech company.
  • Handled all standard documentation for an RTC service communications company which specializes in emerging markets.
  • Advised on regulatory issues, and negotiated acquisitions and general transactions on behalf of a company developing a unique transaction processing platform.
  • Negotiated global trademark license agreement on behalf of an overseas manufacturer/distributor with Fortune 100 company in the telecom industry.°
  • Counseled on privacy obligations in the areas of health care, financial services, advertising and credit cards.°
  • Counseled client on one of the first tele-health medical services agreements that was launched on a national scale (addressing both medical device manufacturing/distribution and provision of services).°
  • Negotiated global agency of record advertising and media buying services agreement for and on behalf of international hospitality company.°
  • Counseled clients in online behavioral advertising.°
  • Represented sister companies in their sale to a large Florida-based media company.°

°The above representations were handled by Mr. Snukal prior to his joining Greenberg Traurig, LLP.

Anerkennung durch den Markt

  • Ranked, Dun’s 100 (Israel), Hi-Tech, 2022
  • Ranked, Dun’s 100 (Israel), M&A, 2021-2022
  • Ranked, Chambers and Partners, Corporate/M&A (Desk based Abroad in USA), 2016-2020, 2022
  • Shortlisted, Israeli Law firm of the Year, Thomson Reuters’ ALB Middle East Law Awards, 2021 
  • Ranked, LegallyIsrael100 2019-2020, Hi-Tech
  • Ranked, LegallyIsrael100 2019-2020, Intellectual Property
  • Ranked, BDICode 2021 (Israel), Intellectual Property – Prominent Team
  • Ranked, BDICode 2021 (Israel), Hi-Tech – Prominent Team
  • Ranked, BDICode 2016-2021 (Israel), International Commercial – Outstanding Leaders
  • Ranked, BDICode 2021 (Israel), Cyber & Privacy – Outstanding Leaders
  • Ranked, BDICode 2019-2020 (Israel), Commercial – Prominent Team
  • Ranked, Dun’s 100, 2016-2022 (Israel), International Commercial – Prominent Team
  • Ranked, IFLR1000, Corporate & M&A, Israel, Other Notable, 2016-2019
  • Recognized, The Legal 500: Europe, Middle East & Africa > Israel: Commercial, corporate and M&A, 2017
  • Member, American Bar Association


Akademische Ausbildung
  • J.D., Brooklyn Law School
  • M.A., Bernard Revel Graduate School
  • B.A., Yeshiva University
  • New York
^ Attorneys in the Tel Aviv office do not practice Israeli law.