The IAPP Privacy. Security. Risk. 2022 Conference will focus on the intersection of privacy and technology, with sessions focused on adtech, artificial intelligence, big data, cybersecurity and more. Greenberg Traurig's Ian C. Ballon, Co-Chair of the firm's Global Intellectual Property & Technology Practice, will be a panelist during the "Enforcement Trends and Risk Mitigation" workshop. The panel will provide an update on enforcement trends, an overview regarding substantive enforcement priorities of the California Attorney General's office and the California Privacy Protection Agency, the procedural framework of enforcement actions, case studies and risk mitigation strategies.
On October 14, Greenberg Traurig Shareholder Darren Abernethy will moderate and present during the "Managing your Marketing Program with New Global and State Laws" session. The session will explore the challenges that brands and their ad tech vendors face due to the impact of various upcoming state laws and ad ecosystem changes, as well as how privacy officers help mitigate these risks.