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Greenberg Traurig Represents FINERY, the Wardrobe Operating System™, in $5 Million Series Seed Funding

NORTHERN VIRGINIA — Jan. 23, 2018 — Global law firm Greenberg Traurig, LLP represented FINERY, the world’s first online wardrobe platform that automates users’ styling and shopping with predictive analytics, in connection with its $5 million series seed preferred financing round led by venture capital firm New Enterprise Associates (NEA).

FINERY’s proprietary backend process seamlessly integrates with users’ shopping histories and purchase patterns to automatically organize wardrobes, suggest outfits and purchases, and even monitor returns. According to a press release issued by FINERY on Jan. 16, 2018, funds from this round will be used to grow the company’s team of top developers and data scientists.

Corporate lawyers Ryan P. Kelley and Fiorello J. “Rico” Vicencio Jr. led Greenberg Traurig’s legal team for the FINERY matter from the firm’s Northern Virginia office.

Vicencio, a shareholder in the firm’s Corporate Practice, represents private and public companies, as well as venture capital and private equity firms, in a variety of business and financial transactions such as mergers and acquisitions and securities offerings. Kelley, a Corporate Practice associate, advises large and small companies on a broad range of legal needs arising from early inception to global operations. His practice focuses on both domestic and international corporate and securities matters, including formation/incorporation, founder(s) documents, financing, contract drafting & negotiation, mergers and acquisitions, and foreign investment.

About Greenberg Traurig’s Corporate Practice
Greenberg Traurig’s Corporate Practice comprises more than 450 lawyers in the United States, Europe, Asia, the Middle East, and Latin America who regularly advise public and privately held companies, entrepreneurs, and investment funds on global mergers and acquisitions, corporate restructurings, private equity and venture capital, underwritten and syndicated offerings, commercial finance and syndicated lending, cross-border transactions, and general corporate matters. The group’s industry experience includes transactions in a wide range of fields, from the pharmaceutical, medical devices, and life sciences fields, to representations involving clients in the aviation, banking, consumer products, energy, food and beverage, health care, manufacturing, media, technology, and telecommunications sectors.

About Greenberg Traurig’s Northern Virginia Office
Greenberg Traurig’s clients rely on the more than 40 attorneys in the firm’s Northern Virginia office for multifaceted, broad-based legal services. Team members’ primary goal is to assist clients in addressing their legal needs, locally, regionally, or on a global scale. They work collaboratively with colleagues around the region, or across to Europe, the UK, Latin America, Asia, and the Middle East. And when a matter requires it, they do not hesitate to utilize the firm’s full slate of cross border resources. Clients come to the Northern Virginia office for their corporate and securities matters, real estate transactions, wealth management and tax planning, business immigration compliance, labor and employment issues, litigation cases, and government contract needs, among others. These include the top decision makers at tech companies headquartered in the region, as well as government contractors, health care organizations, high net worth individuals, and developers. Most of the firm’s Northern Virginia attorneys are admitted to practice in Virginia, Maryland, and the District of Columbia.

About Greenberg Traurig, LLP
Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: Twitter: @GT_Law.