MIAMI – April 6, 2023 – Global law firm Greenberg Traurig, P.A. advised Kaseya, the leading global provider of unified IT management and security software for managed services providers and IT professionals, in its negotiations with Miami-Dade County and the Miami Heat to acquire the naming rights to the Kaseya Center, in a 17-year deal totaling $117 million. The Kaseya name will live on the home of the Miami Heat through 2040.
As part of this transaction, which the Miami-Dade County Commission approved unanimously Tuesday, Kaseya now is also “the Official IT Solutions Partner of the Miami HEAT.”
“We’re honored to have been chosen by Kaseya to help guide this transaction, which now expands visibility for the Kaseya brand, already highly regarded in the global technology arena, to the world of sports and entertainment,” said Jaret L. Davis, co-managing shareholder of the Greenberg Traurig Miami office and co-lead for the team representing Kaseya. “This new partnership adds another facet to the city’s growing reputation as a hub for technology and innovation as well as demonstrates what makes this city so strong – constant collaboration among its various corporate citizens.”
Greenberg Traurig is uniquely positioned to advise clients on complex naming rights transactions that include sporting venues, sporting events, and cultural centers because of the firm’s multidisciplinary team approach to client work and service. The firm can draw attorneys with experience in various practice areas such as corporate, intellectual property and technology, public finance, banking and restructuring, that are often needed to bring these intricate deals across the finish line.
Members of the GT legal team representing Kaseya have advised clients on nearly a dozen similar naming rights transactions including Hard Rock International in its naming rights deal with the Miami Dolphins which renamed the team’s home field Hard Rock Stadium; Allegiant in its naming rights acquisition for the new Las Vegas football stadium, and Miami-based Watsco, Inc. in its naming rights acquisition for the University of Miami’s on-campus basketball arena, now known as the Watsco Center. The firm is actively negotiating other naming rights transactions involving stadiums that are homes to major league football and baseball teams.
“As a Miami-based company, the opportunity to acquire the naming rights to the arena has allowed us to strengthen our commitment to this county where we expect to add more than 3,000 new jobs in the next few years,” said Kaseya CEO Fred Voccola.
The Greenberg Traurig team working with Kaseya was also co-led by Shareholder Alan N. Sutin, chair of the firm’s Technology, Media & Telecommunications Practice, and included Shareholder Kerri L. Barsh, Environmental Practice co-chair, and Corporate Associate David Stuzin, and Land Use Practice Associate Catherine Carbonell, all based in Miami; Tallahassee Litigation Shareholder John K. Londot, and Paul Hanau, an IP project attorney in the New York office.