DALLAS –May 6, 2025 – Global law firm Greenberg Traurig, LLP represented Careington International Corporation, a leading provider of discount programs for health, wellness, and lifestyle services, in the sale of its Launch Loyalty dental membership management line of business to Wellfit Technologies, Inc., a leading technology provider of membership plans, financing solutions, and payment processing services for dental practices. Greenberg Traurig guided Careington through the sale process. The transaction closed April 25.
Greenberg Traurig’s team was led by Corporate Shareholder Steven E. Bartz in Dallas. The team also included Insurance Regulatory & Transactions Shareholder Michael J. Morris in Charlotte; Tax Shareholder Joseph J. Curran in Boston; Data Privacy & Cybersecurity Shareholders Reena Bajowala and Jena M. Valdetero in Chicago; Labor & Employment Shareholder Lindsay J. Fiore in Phoenix; Intellectual Property & Technology Shareholder Jerry Fellows in Dallas; Benefits & Compensation Shareholder Brian Witkowski in Chicago; Health Care & FDA Practice Shareholder Tricia A. Asaro in Albany; Antitrust Litigation & Competition Regulation Shareholders Justin P. Hedge in Washington, D.C., and Stephen M. Pepper in New York; Corporate Associates Kyle C. Ffrench in Boston and Josh Candelario in Dallas; and Data Privacy & Cybersecurity Associate Emily S. Taetzsch in Chicago.