In Episode 4, host Justin Prochnow is joined by Greenberg Traurig’s Michael Goodman, who advises clients on FDA regulatory compliance in various industries including food & beverage. The two weigh in on the world of weight loss claims, including weight-loss products catered to New Year’s resolution goals. Justin and Michael also address the FTC’s and the FDA’s heightened interest and scrutiny of such claims and the need for strong substantiation of such claims. They break down some of the common advertising techniques like “Before and After” pictures and consumer testimonials and highlight some factors to consider when trying to craft permissible weight-loss and weight management claims.
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