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Artificial intelligence, legal entrepreneurs, expert systems, legal operations, blockchain, project management, data analytics and other innovations are rapidly changing how clients experience legal services. Having smart and talented lawyers alone is no longer sufficient. In today’s disrupted and competitive legal marketplace, sophisticated clients demand and deserve more. They want high quality legal advice and excellent client service.
Greenberg Traurig is dedicated to elevating how our clients experience legal services. At the core of this commitment is our Innovative Client Strategies Team. This multi-disciplinary team of attorneys and business professionals focuses solely on developing client experience based innovation. To elevate our clients’ experience, we focus on delivering more than just high quality legal advice – we strive to deliver enhanced value, better insights and more predictability.
From the outset of an engagement, clients want to understand how a law firm can help them, who is going to help them and at what cost. Clients need firms to better leverage their knowledge base and data to provide unique legal insights that can give them an advantage in the market. Clients want the costs of legal services to match how much they value those services, they want staffing to be optimized, and they want technology used to increase productivity.
At Greenberg Traurig we leverage six key innovation drivers—optimized staffing, improved planning, value-based pricing, strategic legal insights, productivity applications and our culture of innovation—to enhance our clients’ experience. By applying these drivers to the traditional legal model, we create innovative strategies that enable our attorneys to improve predictability, provide better insights, and ultimately deliver more value. Collaborating with our clients to meet their goals has always been a core principle at GT—deploying innovative strategies enables us to provide a best-in-class experience as we work to meet those goals.
For decades, Greenberg Traurig has fostered a culture of entrepreneurship and collaboration, positioning our attorneys to provide the quality and value our clients seek. We have always looked outside of the traditional legal model for ways to provide better service to our clients, and fifty-plus years after our founding, we remain focused on developing innovative strategies that help our clients navigate the ever-changing legal and business environments.
To learn how Greenberg Traurig strives to elevate your experience through its use of innovative strategies, contact our Innovative Client Strategies Shareholder, Tom Romer, or your Greenberg Traurig attorney.