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Greenberg Traurig Advised on the Biggest TV Rights Transaction in Polish History

WARSAW, Poland - July 2, 2015 - Greenberg Traurig advised on the sale of media rights relating to the Polish Premiere League (Ekstraklasa) in seasons 2015/2016 to 2018/2019 to the broadcasters nc+ and Eurosport. In terms of value, the TV rights licence to broadcast all football matches represents the biggest contract ever concluded within the domestic sports media industry.

Greenberg Traurig represented well-known international marketing agency MP&SILVA SARL, acting as exclusive advisor to Ekstraklasa on the marketing, distribution, and exploitation of media rights with respect to Polish football for the next four seasons. The participation of Greenberg Traurig in this unique TV rights sale process included all of its stages from the establishment of a tender aimed at disposing of all media rights relating to Ekstraklasa competitions, through negotiations with a number of bidders, and finally the execution of licence agreements with TV broadcasters.

The Greenberg Traurig Warsaw team consisted of Partner Michał Fereniec and associates Mateusz Koronkiewicz, Piotr Smolarczyk, and Jakub Żelazny.