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Greenberg Traurig’s Justin J. Prochnow Speaks at BevNET Live!

LOS ANGELES – Dec. 5, 2016 – Justin J. Prochnow, a shareholder in the Health & FDA Business Group of global law firm Greenberg Traurig, LLP, recently presented at the BevNET Live! conference held at the Loews Santa Monica Beach Hotel. Prochnow spoke at the “Roundtable Networking Session,” Dec. 4 and participated in a breakout session titled “Lessons from the Food Courts,” Dec. 5.

BevNET Live! is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers, and investors to gather, speak, and exchange ideas. Attendees benefit from interactive panels, lectures, and networking opportunities with industry professionals.

Prochnow’s practice is focused on assisting companies in the food and beverage industries. He provides advice on regulatory compliance with statutes and regulations enforced by the Food and Drug Administration and the Federal Trade Commission, including the review of product labels and websites. Prochnow also assists companies with responding to FDA warning letters, FTC investigations, and NAD cases and, on an ever increasing basis, he defends companies from the growing number of class action lawsuits filed over alleged false and misleading advertising. Co-lead of Greenberg Traurig’s Food & Beverage Group, which was recognized by Law360 as a Food & Beverage Practice Group of the Year in 2015, Prochnow served as the 2015-2016 co-chair of the Food & Drug Law Institute’s (FDLI) Food and Supplement Group and was recently selected as a 2016 “Life Sciences Star” by LMG Life Sciences as well as being listed in The Best Lawyers in America for Advertising Law in 2017.

About Greenberg Traurig’s Food & Beverage Group

Named a Law360 2016 “Food & Beverage Group of the Year,” Greenberg Traurig’s Food & Beverage Group represents a multidisciplinary practice in which members leverage deep experience in the industry to advise clients on transactional, litigation, and regulatory matters. Our team serves the food, beverage, supplement, agribusiness, and agtech industries. Transactional areas range from product development and distribution, to M&A deals and commercial contracts, patent and trademark issues, as well as import and export agreements. Clients regularly turn to Greenberg Traurig to lead them through bet-the-product and bet-the-company litigation, including claims involving false advertising, consumer protection violations or class actions, and intellectual property disputes. The team also assists clients with advice on compliance for product labeling, safety, recalls, and advertising and marketing reviews.

About Greenberg Traurig, LLP

Greenberg Traurig, LLP (GTLaw) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia and the Middle East and is celebrating its 50th anniversary. One firm worldwide, GTLaw has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and among the Top 20 on the 2016 Am Law Global 100. Web: Twitter: @GT_Law.