Greenberg Traurig advised EKSTRAKLASA S.A on the largest TV media rights transaction in Poland

WARSAW – Dec. 13, 2018 – Greenberg Traurig, LLP advised on the sale of media rights relating to Ekstraklasa, the Polish premier football league, to the broadcasters nc+ and TVP for the 2019/2020 and 2020/2021 seasons.

The transaction brings an innovative offer of TV rights packages licensed on the domestic market including, in addition to the traditional broadcaster the nc + platform, the public broadcaster TVP (FTA platform) in the circle of broadcasters of live matches. This will provide the general public with access to football matches in the next two seasons. The value of the transaction amounted to approximately PLN 500 million, which is a new record in the valuation of sports TV rights on the Polish market.

Greenberg Traurig represented Ekstraklasa S.A., the company managing the Polish premier football league and responsible for the sale of media rights, at all stages of the transaction, from organizing the tender procedure for the sale of media rights, through negotiations with bidders, to the conclusion of the licensing agreements with nc + and TVP.

The transaction was led by Partner Michał Fereniec from the Greenberg Traurig Warsaw office.

Greenberg Traurig LLP
Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 2000 attorneys serving clients from 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. Greenberg Traurig Grzesiak sp.k. was named the 2018 Most Innovative Law Firm of the Year Award for Poland by International Financial Law Review (IFLR) and the 2017 Law Firm of the Year in Poland by Chambers and Partners. The Warsaw office of Greenberg Traurig, LLP provides legal services to clients in Central Europe and beyond and consists of more than 100 lawyers. Team members are regularly recognized as leaders in numerous practice areas. Chambers Global, Chambers Europe, IFLR1000, and EMEA Legal 500 consistently rank them among the top tiers the areas of Corporate/M&A, Capital Markets, Real Estate, Private Equity, Tax, Banking and Finance, Project Finance, Energy, Dispute Resolution, and TMT.

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