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Susan L. Heller Selected as 2018 'IP Lawyer of the Year' by Corporate LiveWire

ORANGE COUNTY – June 1, 2018 – Global law firm Greenberg Traurig, LLP’s Susan L. Heller has been honored as “IP Lawyer of the Year” for 2018 by Corporate LiveWire. Corporate LiveWire’s awards program, according to its website, recognizes leaders who represent “the pinnacle of business achievement” and consistently demonstrate excellence in their fields.

“As a game changer in her field, consistently on the leading edge of international trademark law and branding strategy, Susan is truly deserving of this recognition,” said Matthew B. Gorson, Greenberg Traurig’s senior chairman.

Heller, co-managing shareholder of Greenberg Traurig’s Orange County office, chair of the Global Trademark & Brand Management Group, and co-chair of the firm’s Women’s Initiative, is consistently recognized as having one of the preeminent international trademark practices in the country and for being a game-changer in the field. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by her three decades of experience. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies and solutions, most notably in "bet-the brand," high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world. Heller serves on the Dean’s Advisory Board of the UCI Merage School of Business, Executive Committee of the USC IP Institute, and Cornell University’s President's Council of Cornell Women. She is also a Board member of Orange County’s Human Options, an organization focused on breaking the cycle of domestic violence. The National Diversity Council named Heller one of the Top 50 Women Lawyers in the US; Euromoney named her the winner of its Americas Women in Business Law Awards, “Best in Trademark,” two years in a row; Best Lawyers in America named her “Lawyer of the Year,” Trademark Law for Los Angeles; and Marquis Who’s Who recognized her with the Albert Nelson Marquis Lifetime Achievement Award. 

About Greenberg Traurig, LLP 
Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 38 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, was named the largest firm in the U.S. by Law360 in 2017, and is among the Top 20 on the 2017 Am Law Global 100. Web: Twitter: @GT_Law.