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Greenberg Traurig’s Susan L. Heller Recognized as One of Managing IP’s ‘Top 250 Women in IP’

ORANGE COUNTY– May 29, 2019– Susan L. Heller of global law firm Greenberg Traurig, LLP has been named among the “Top 250 Women in IP” by Managing Intellectual Property. The annual list honors leading female attorneys worldwide who have achieved exceptional results for their clients and firm and demonstrated commitment to the IP community and social responsibility initiatives.

According to the publication, the “Top 250 Women in IP” are selected based on interviews and surveys with law firms, IP practitioners, and their clients. The criteria used in judging attorneys includes “expertise, workload, market reputation/track record, outcomes achieved for clients, and unique strengths in a given practice area.”

Heller, co-managing shareholder of Greenberg Traurig’s Orange County office, chair of the Global Trademark & Brand Management Group, and co-chair of the firm’s global Women’s Initiative, is consistently recognized as having one of the preeminent international trademark practices in the country and for being a game-changer in the field. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by three decades of experience. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies, most notably in "bet-the-brand," high stakes trademark cases. Heller works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.

As co-chair of Greenberg Traurig’s Women’s Initiative, Heller is dedicated to promoting the inclusion and advancement of women in the legal profession through innovative programming and resources designed to benefit the firm’s attorneys, clients, and the local communities in which the Greenberg Traurig family lives and works. In addition to her leadership of the firm’s global Women’s Initiative, Heller has been a strong voice supporting women’s empowerment for decades: She was a member of the steering committee of the first San Francisco Mayor’s Summit for Women; is a board member of Orange County’s Human Options, an organization focused on breaking the cycle of domestic violence; and is a former chair of the Women’s Business Forum. She also serves on the Dean’s Advisory Board of the UCI Merage School of Business, the UCI Law School’s Board of Visitors, the Executive Committee of the USC IP Institute, and Cornell University’s President's Council of Cornell Women. The National Diversity Council named Heller one of the Top 50 Women Lawyers in the U.S.; Euromoney named her the winner of its Americas Women in Business Law Awards, “Best in Trademark,” for two consecutive years; Best Lawyers in America twice named her “Lawyer of the Year” in Trademark Law for Los Angeles; and Marquis Who’s Who recognized her with the Albert Nelson Marquis Lifetime Achievement Award.

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has more than 2,000 attorneys in 39 offices in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: Twitter: @GT_Law.