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Greenberg Traurig advises Innova Capital on a cosmetics market transaction

WARSAW - November 4, 2020 - Greenberg Traurig is representing the private equity fund Innova Capital in the acquisition of a stake in Bielenda Kosmetyki Naturalne from its current owners. Innova Capital will also support Bielenda Kosmetyki Naturalne in the acquisition of the Dermika and Soraya brands from Orkla Group. The transaction is subject to approval by the President of the Office for Competition and Consumer Protection.

“Innova Capital continues to be very active on the market and this underlines its position as a leading private equity fund in both Poland and the region. We are proud to have advised our Client on yet another recent transaction and our private equity practice is ready to continue to support Innova’s future endeavors,” said Lejb Fogelman, Senior Partner of the Warsaw Office of Greenberg Traurig.

The Greenberg Traurig team is led by Partner Rafał Baranowski, who is supported by Local Partner Filip Kijowski and Associate Tomasz Denko from the M&A practice. The core team also includes: Partner Aleksander Janiszewski and Senior Associate Mateusz Koronkiewicz from the banking and finance practice and Local Partners Magdalena Życzkowska-Jóźwiak and Małgorzata Kercz from the real estate practice.  

Innova Capital is an independent private equity advisor operating in Poland since 1994, investing in majority shareholdings of medium-sized companies in Central and Eastern Europe. Since its establishment, Innova Capital has invested almost EUR 1 billion in nearly 60 companies located in 10 countries in the region.

Bielenda Kosmetyki Naturalne is one of the leading and most popular Polish cosmetic brands. Since 1990 it has been creating cosmetics for the face and body as well as hair care products. Bielenda offers several hundred cosmetic products in Poland, Europe and four other continents. 

Soraya is a recognizable mid-range brand on the Polish market. Its range includes cosmetics for the face and body care products.

Dermika is a Polish premium face and body care cosmetics brand.

Greenberg Traurig

Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 2200 attorneys serving clients from 40 offices in the United States, Latin America, Europe, Asia, and the Middle East.

Greenberg Traurig Grzesiak sp.k. was named the 2019 and 2018 Most Innovative Law Firm of the Year Award for Poland by International Financial Law Review (IFLR) and the 2017 Law Firm of the Year in Poland by Chambers and Partners. The Warsaw office of Greenberg Traurig, LLP provides legal services to clients in Central Europe and beyond and consists of approximately 100 lawyers. Team members are regularly recognized as leaders in numerous practice areas. Chambers Global, Chambers Europe, IFLR1000 and EMEA Legal 500 consistently rank them among the top tiers the areas of Corporate/M&A, Capital Markets, Real Estate, Private Equity, Tax, Banking and Finance, Project Finance, Energy, Dispute Resolution and TMT.

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