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Greenberg Traurig Shareholder Ian Ballon’s 5-Volume Internet Law Treatise Updated for 20th Anniversary

SILICON VALLEY – May 6, 2020 – Despite these challenging times, West Publishing has released an update to the leading treatise on internet law and the digital economy, E-Commerce and Internet Law: Treatise with Forms 2d edition by Ian C. Ballon of global law firm Greenberg Traurig, LLP. The five-volume set by Ballon ( was published in paper form and on Westlaw.

The treatise, which was first published 20 years ago as a three-volume set in 2000, is now  in its second edition. It includes extensive coverage of intellectual property and data privacy/cybersecurity issues, among other things. 

New and updated topics in the treatise include: 

  • Antitrust in the era of techlash 
  • Platform moderation and liability, safe harbors and defenses 
  • Privacy and IP aspects of Artificial Intelligence (AI) and machine learning 
  • The California Consumer Information Privacy Act, California’s Internet of Things (IoT) security statute, Vermont’s data broker registration law, Ohio’s safe harbor for companies with written information security programs, and other new state laws governing cybersecurity and data privacy 
  • FOSTA-SESTA and ways to maximize CDA protection 
  • IP aspects of the use of #hashtags in social media 
  • The CLOUD Act 
  • Making sense of the Circuit Split under the TCPA (3d, 7th and 11th vs. 2d and 9th) and other significant new case law 
  • Fully updated 50-state compendium of security breach notification laws, with a strategic approach to handling notice to consumers and state agencies
  • Copyright, patent, ADA and other troll litigation – and ways to combat it 
  • Applying the single publication rule to websites, links and uses on social media 
  • Screen scraping, database protection and use of AI to gather data and information online
  • State online dating and revenge porn laws 
  • Expanding and contracting anti-SLAPP case law construing different state laws 
  • Circuit-by-circuit, claim-by-claim analysis of CDA opinions
  • eSIGN case law
  • Website and mobile accessibility under the ADA and state laws 
  • Online and mobile Contract formation – common mistakes by courts and counsel
  • Defending cybersecurity and data privacy class action suits - case law, trends and strategy
  • The Music Modernization Act’s Impact on copyright preemption, the CDA, and DMCA protection for pre-1972 musical works 
  • Cybersafety standards and best practices for youth audiences in social media, apps, games & networks (by Parry Aftab) 
  • Updated Defend Trade Secrets Act and UTSA case law 
  • Drafting enforceable arbitration clauses and class action waivers (with new sample provisions) 
  • The GDPR, ePrivacy Directive and transferring data from the EU/EEA (by Francoise Gilbert and Greenberg Traurig’s Dr. Viola Bensinger
  • Patent law (updated by Greenberg Traurig’s Joshua L. Raskin
  • Music licensing (updated by Tucker McCrady) 
  • Mobile, Internet and Social Media contests & promotions (updated by Greenberg Traurig’s Ed Chansky
  • Conducting a risk assessment and creating a Written Information Security Assessment Plan (WISP) (by Thomas J. Smedinghoff)
  • Idea protection and misappropriation
  • Revisiting links, embedded links, sponsored links, and SEO/SEM practices and liability 

Ballon, who is based in the law firm’s Silicon Valley and Los Angeles offices, is co-chair of Greenberg Traurig’s global Intellectual Property & Technology Practice Group and represents clients in internet- and mobile- related intellectual property and technology litigation (including copyright, trademark and patent infringement litigation, trade secret and right of publicity litigation, and matters involving database protection, screen scraping and AI) and in the defense of data privacy and cybersecurity class action suits.

He serves as Executive Director of Stanford University Law School’s Center for the Digital Economy, which hosts the annual Digital Economy Best Practices Conference where lawyers, scholars and judges are regularly featured and interact. He also chairs PLI's annual Advanced Defending Data Privacy, Security Breach and TCPA Class Action Litigation conference.

Ballon was named the Lawyer of the Year for Information Technology Law in the 2020, 2019, 2018, 2016, and 2013 editions of Best Lawyers in America. For the past three years, he has been recognized as one of the Top 1,000 trademark attorneys in the world for his litigation practice by World Trademark Review. He has been featured on the Los Angeles and San Francisco Daily Journal’s list of “Top IP Litigators in California” from 2009 to 2020. In addition, in 2019, he was named one of the top 20 Cybersecurity lawyers in California and, in 2018, one of the Top Cybersecurity/Artificial Intelligence lawyers in California by the Daily Journal. He received the 2017 “Trailblazer” Award, Intellectual Property from The National Law Journal and he has been recognized as a “Groundbreaker” in The Recorder’s 2017 Litigation Departments of the Year Awards. He was also the recipient of the California State Bar Intellectual Property Law section's Vanguard Award for significant contributions to the development of intellectual property law. He is an elected member of the American Law Institute and served as an advisor to its international intellectual property jurisdiction project (ALI Principles of the Law 2007) and is a member of the consultative group for the Data Privacy Principles of Law project (ALI Principles of Law Tentative Draft 2019).

Ballon holds JD and LLM degrees and the CIPP/US certification from the International Association of Privacy Professionals (IAPP).

About Greenberg Traurig’s Intellectual Property & Technology Practice: With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named “Law Firm of the Year” for Trademark Law and a “National Tier 1” Law Firm for IP Litigation, Patent Law and Litigation, Copyright Law, and Technology Law by U.S. News and Best Lawyers, 2020 “Best Law Firms."

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has approximately 2200 attorneys in 41 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: Twitter: @GT_Law.