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WTR Connect: Protecting Brand Innovation 2022

Greenberg Traurig is a sponsor of WTR Connect: Protecting Brand Innovation 2022 on June 28-30. This online event will provide the tools and know-how to future-proof trademark strategies and function and bring together industry leaders as they share their insights into building, growing and sustaining successful brands.

Greenberg Traurig Shareholder Marc H. Trachtenberg will present the Masterclass "The rise of NFT's and what it means for brands" on June 29. The session will look closely at the brand implications and opportunities of NFT’s and crypto.

The session will also address:

  • What are the new challenges that comes with this rapidly evolving landscape?
  • What are the biggest challenges and risks, and how can we overcome them?
  • Are NFTs a new type of IP, or just a new way of utilising existing rights?
  • How legal teams can engage with marketing, tech and finance colleagues and be part of the NFT conversation