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NEW YORK – Sept. 18, 2020 – Shareholders Stephen Baird, Joel FeldmanSusan L. Heller, and Marc H. Trachtenberg of global law firm Greenberg Traurig, LLP have been included in World Trademark Review’s (WTR) Global Leaders 2020 list. In its second edition, drawing on the market research from WTR 1000 and WTR 300, identifies the ‘best of the best’ in trademark law in private practice and in-house.

According to the publication, those recognized as WTR Global Leaders not only have noteworthy experience and knowledge in creating, protecting, managing, and enforcing essential brand rights, but innovate, inspire, and go above and beyond to deliver for their clients. All those recognized in WTR Global Leaders, must be ranked in the gold tier of the WTR 1000.

Heller, chair of the firm's Global Trademark & Brand Management Group, is known for developing cutting-edge branding strategies, most notably in "bet-the-brand," high stakes trademark cases. Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel.

Feldman, vice chair of the firm’s Trademark & Brand Management Group, counsels companies, organizations, and individuals on protecting their intellectual property rights. His practice focuses on establishing effective domestic and international brand management best practices, in addition to resolving intellectual property controversies between his clients and third parties, including trademark, copyright, domain-name and right-of-publicity disputes.

Baird, a shareholder in the firm’s Minneapolis office, works with clients to address their most difficult trademark problems. He provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution.

Trachtenberg, chair of the firm’s Domain Name, Internet, Social Media, and e-Commerce Group, has over 15 years of experience handling intellectual property, domain name, website, social media, e-commerce, and other internet and technology-related issues. According to WTR, his clients have described him as a “world-leading expert on domain names who provides sound, practical advice on a prompt and timely basis.” He advises clients on virtually all manner of internet and intellectual property-related matters, and is known for his focus on practical, business-oriented counsel designed to help quickly and effectively achieve his clients’ business objectives.

About Greenberg Traurig’s Trademark and Brand Management Practice: Greenberg Traurig’s Global Trademark and Brand Management Group works hand in hand with clients to build, protect, and enhance their brands and trademark portfolios to meet their business objectives. The group is one of the largest international trademark prosecution, portfolio management, licensing, litigation, and counseling legal practices. With more than 200 intellectual property attorneys and agents in the United States, Asia, and Europe, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “Law Firm of the Year” for Trademark by U.S. News and Best Lawyers, 2020 “Best Law Firms."

About Greenberg Traurig, LLP: Greenberg Traurig, LLP (GT) has approximately 2200 attorneys in 40 locations in the United States, Latin America, Europe, Asia, and the Middle East. GT has been recognized for its philanthropic giving, diversity, and innovation, and is consistently among the largest firms in the U.S. on the Law360 400 and among the Top 20 on the Am Law Global 100. Web: Twitter: @GT_Law.