Skip to main content

Greenberg Traurig advised Innova Capital on the acquisition of a stake in Bielenda Kosmetyki Naturalne

WARSAW, January 29, 2021 - Greenberg Traurig represented the private equity fund Innova Capital in the acquisition of a stake in Bielenda Kosmetyki Naturalne from its current owners. The transaction was subject to approval by the President of the Office for Competition and Consumer Protection.

The Greenberg Traurig team was supervised by Senior Partner Lejb Fogelman, led by Partner Rafał Baranowski, with principal support from Local Partner Filip Kijowski and Senior Associate Tomasz Denko from the M&A practice. The core team also included: Partner Aleksander Janiszewski and Senior Associate Mateusz Koronkiewicz from the banking and finance practice and Local Partners Magdalena Życzkowska-Jóźwiak and Małgorzata Kercz from the real estate practice.  

Innova Capital is an independent private equity advisor operating in Poland since 1994, investing in majority shareholdings of medium-sized companies in Central and Eastern Europe. Since its establishment, Innova Capital has invested almost EUR 1 billion in nearly 60 companies located in 10 countries in the region.

Bielenda Kosmetyki Naturalne is one of the leading and most popular Polish cosmetic brands. Since 1990 it has been creating cosmetics for the face and body as well as hair care products. Bielenda offers several hundred cosmetic products in Poland, Europe and four other continents. 

Greenberg Traurig

Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 2200 attorneys serving clients from 40 offices in the United States, Latin America, Europe, Asia, and the Middle East.

Greenberg Traurig Grzesiak sp.k. was named the 2019 and 2018 Most Innovative Law Firm of the Year Award for Poland by International Financial Law Review (IFLR) and the 2017 Law Firm of the Year in Poland by Chambers and Partners. The Warsaw office of Greenberg Traurig, LLP provides legal services to clients in Central Europe and beyond and consists of approximately 100 lawyers. Team members are regularly recognized as leaders in numerous practice areas. Chambers Global, Chambers Europe, IFLR1000 and EMEA Legal 500 consistently rank them among the top tiers the areas of Corporate/M&A, Capital Markets, Real Estate, Private Equity, Tax, Banking and Finance, Project Finance, Energy, Dispute Resolution and TMT.

For additional information, please visit