Skip to main content

Greenberg Traurig Represents Better Collective in Negotiations to Acquire Playmaker Capital

FORT LAUDERDALE – Nov. 8, 2023 – Global law firm Greenberg Traurig, P.A. represented Better Collective as it negotiated a definitive agreement to acquire Toronto-based Playmaker Capital Inc., a leading digital sports media group. The deal marks Better Collective’s second largest acquisition, with a $188 million (176 million EUR) total price consideration.

Better Collective, a leading digital sports media group based in Copenhagen, Denmark, is expected to become the market leader in South America once the transaction closes. The acquisition will also strengthen its leading position in North America. The transaction will be funded by 65% Better Collective shares and 35% cash, corresponding to a dilution of approximately 3.1%.

Playmaker Capital primarily acquires and integrates premier fan-centric media brands in the United States, Canada, and across South America. Once the deal is complete, the new combined company will trade on the Nasdaq stock exchange.

The Greenberg Traurig team representing Better Collective was led by Corporate Shareholder Travis M. Walker, along with Corporate Associates Shane Taylor and Marc D. Brown, all based in Fort Lauderdale. Other attorneys on the deal team included Boston Corporate Securities Shareholder Elizabeth W. Fraser, Fort Lauderdale Tax Shareholder Noam Lipshitz, and Northern Virginia and Denver Tax Shareholder Robert D. Simon.

About Greenberg Traurig’s Corporate Practice: Greenberg Traurig’s Corporate Practice comprises more than 600 lawyers in the United States, Europe, Asia, the Middle East and Latin America who regularly advise public and privately held companies, entrepreneurs and investment funds on global mergers and acquisitions, corporate restructurings, private equity and venture capital, underwritten and syndicated offerings, commercial finance and syndicated lending, cross-border transactions, and general corporate matters. The group’s industry experience includes transactions in a wide range of fields, from the pharmaceutical, medical devices, and life sciences fields, to representations involving clients in the aviation, banking, consumer products, energy, food and beverage, health care, manufacturing, media, technology, and telecommunications sectors.

About Greenberg Traurig: Greenberg Traurig, LLP has more than 2650 attorneys in 47 locations in the United States, Europe and the Middle East, Latin America, and Asia. The firm is a 2022 BTI “Highly Recommended Law Firm” for superior client service and is consistently among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is Mansfield Rule 6.0 Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA’s Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono. Web: