Profile
Conor Hume is a senior associate in the Entertainment, Media, & Sports Practice. He is a senior commercial lawyer who has a wide range of experience advising on some of the most complex transactions in the sports market. His practice includes advising leading sports rights-holders, clubs, governing bodies, brands and commercial partners on a broad range of high-value commercial, media and regulatory matters across the sports sector. His experience to date spans the full spectrum of sports commercial work, including sponsorship, media rights, hospitality, licensing, consumer law and strategic commercial transactions, enabling clients to maximise the value of their rights while navigating increasingly complex commercial and regulatory landscapes.
His notable experience includes advising a number of Premier League football clubs on their sponsorship rights portfolios, including kit partner arrangements as well as front of shirt, sleeve, stadium and training ground partnerships. In addition, he has also worked with major rights holders in the world of rugby on the exploitation of their media rights. In recent years, a large part of Conor’s practice has involved advising rightsholders on hospitality and ticketing arrangements for live events, including acting for the world’s leading sports international governing body on the appointment of the Official Hospitality Provider for a major international sporting event – described at the time as the ‘biggest commercial contract in sports’. He also advises businesses on broader commercial and technology matters, including e-commerce, influencer marketing campaigns and regulatory compliance.
Concentrations
- Sports law
- Hospitality
- Sports facilities and entertainment venues
- Commercial contracts
- Regulatory and compliance
- Technology transactions
Capabilities
Experience
- Acting for the world’s leading international sports governing body on the hospitality and ticketing arrangements for multiple major international sports tournaments. This includes advising on multibillion-pound official hospitality programmes, including the appointment of official hospitality providers, complex multijurisdictional ticketing enforcement issues and various other event staging and commercial agreements such as ticket sales agreements, agency agreements and supply agreements.°
- Acting for Arsenal FC on a number of its major commercial transactions, including advising the club on the appointment of adidas as its technical partner and Emirates as its stadium naming rights partner and shirt sponsor.°
- Acting for one of the biggest Premier League clubs in Europe on a range of commercial transactions, including the appointment of its technical partner, shirt sponsor and physical and e-commerce licensee for a reported value of $1 billion.°
- Acting for a range of other Premier League football clubs on their full suite of commercial contracts, including front of shirt partnerships, stadium naming rights, sleeve partnerships, training ground partnerships, in-stadia and out of stadia exploitation of commercial rights, service provider agreements (including club training ground catering providers).°
- Acting for a range of rugby rights holders on the exploitation of their media rights programme, from RFP through to execution of agreements in a number of jurisdictions. Further acted for a number of national governing bodies within football on the exploitation of their domestic media rights agreements.°
- Acting for both corporations and influencers on various influencer marketing campaigns.°
- Acting for one of the UK’s most well-known high street brands on the launch of its online marketplace.°
- Acting for one of the world’s largest owners of horse racing rights on all aspects of its business, including the exploitation of its betting rights in the UK and Republic of Ireland.°
°The above representations were handled by Mr. Hume prior to him joining Greenberg Traurig, LLP.
Recognition & Leadership
- Listed, Sports for Business awards, as 30 under 30
Credentials
- Legal Practice Course (LPC), BPP Law School, 2018
- Bachelor of Laws (LL.B.), Queen’s University Belfast, 2015
- England and Wales