Profile
Emily Ketterer advises clients on trademark law, drawing on her background in marketing to provide practical, business-focused guidance. She has worked with companies across a wide range of industries, including technology, e-commerce, retail, beauty, video games, health care, and hospitality, in managing domestic and international trademark portfolios, including clearance, prosecution, maintenance, and enforcement. She has also advised clients on advertising law matters, including marketing asset review, endorsement agreements, and false advertising disputes.
Prior to joining Greenberg Traurig, Emily practiced in an internationally recognized Trademark & Advertising Practice Group of an Am Law 100 firm.
Concentrations
- Trademark portfolio and brand management
- Enforcement of intellectual property rights
- Brand protection strategy
- Online enforcement
Capabilities
Recognition & Leadership
- Member, International Trademark Association (INTA)
- Member, Dallas Bar Association
- Member, State Bar of Texas
Credentials
Education
- J.D., cum laude, Tulane University Law School
- Master of Preservation Studies, cum laude, Tulane University
- B.A., History of Art & Architecture, Journalism, Miami University
Admissions
- Texas