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Sang Eun “Jennice” Lee helps clients build global trademark footprints, enforce valuable Intellectual Property rights, and monetize critical brand assets through strategic and creative approaches. Specifically, she counsels and represents major international and domestic clients in their trademark and copyright portfolio management including trademark and copyright filings, clearance searches, enforcement and ex parte appeals before the Trademark Trial and Appeal Board (TTAB).

Jennice also assists clients to scrutinize use claims within trademark applications and registrations through letter of protest procedures. She also handles takedown procedures involving trademark and copyright claims on social media, conducts trademark due diligence in M&A transactions and reviews Intellectual Property licenses.

Jennice represents and advises clients across a wide range of industries, including software, technology, gaming, fashion, hospitality, restaurant and entertainment.


  • Trademark prosecution
  • Copyright prosecution



  • Appealed to TTAB and obtained reversal of ex parte USPTO refusals allowing for issuance of U.S. trademark registration for an international optic company.°
  • Manages and enforces U.S. trademark portfolio for major Asian corporations.
  • Conducts clearance searches for major Asian corporations.

°The above representations were handled by Ms. Lee prior to her joining Greenberg Traurig, LLP.

  • Intern, Microsoft, Legal and Corporate Affairs Department, 2012
  • Judicial Intern, Hon. Doris Ling-Cohan, New York State Supreme Court, 2012
  • Intern, CIGNA International, Legal Department, 2008

Recognition & Leadership

  • Selected, The Best Lawyers in America, "Ones to Watch," 2021-2024
  • Listed, Super Lawyers Magazine, Texas Super Lawyers, "Rising Stars," 2023
  • Member, International Trademark Association
  • Pathfinder, Leadership Council on Legal Diversity, 2019


  • J.D., Syracuse University College of Law, 2014
  • B.A., summa cum laude, Emory University, 2010
  • New York
  • Texas
  • Korean, Native