Profile
Caroline A. Pricher is a transactional real estate attorney with more than 20 years of experience representing institutional investors, REITs, private equity sponsors, developers, and owner-operators across the full commercial real estate lifecycle. Her practice covers acquisitions, dispositions, mixed-use development, industrial redevelopment, hospitality, data centers, and utility-scale solar. She also handles joint venture structuring, real estate debt, construction financing, and deal-level governance. Caroline represents clients in the hotel and leisure sector, advising owners and managers of hospitality projects, luxury hotels, resorts, condo-hotels, golf courses, and resort communities. Her work spans both law firm practice and executive in-house roles, giving her a perspective that combines transactional rigor with business-side judgment.
Caroline represents clients in connection with the acquisition, entitlement, development, financing, management, and operation of real estate projects, with a particular focus on hospitality and mixed-use developments. She handles economic development incentives and public-private partnerships, infrastructure planning and finance, hotel management and operations, spa and golf management agreements, food and beverage consulting agreements, and CC&Rs. She also represents developers of master planned communities in the negotiation of incentive packages, including sales tax reimbursements and infrastructure finance. On the hospitality side, Caroline advises on transaction structure, franchise agreements, branding, governance, rental programs, and restructuring.
Caroline also serves as outside general counsel for select clients, providing legal oversight across corporate, real estate, and transactional matters. She leads legal strategy for joint venture industrial redevelopment initiatives, including logistics centers, distribution facilities, and data center development on former industrial sites, advising on entitlement risk, deal structure, and transaction execution. She counsels early-stage AI companies on capital structure, licensing agreements, and governance throughout various stages of growth.
Caroline’s in-house experience has directly shaped her approach to client service. As VP and real estate counsel for a services company, she advised the executive team on acquisitions, development, leasing, and financing across multiple asset classes, handling matters from letter of intent through closing. She negotiated and drafted purchase and sale agreements, development ground leases, financing documents, and management agreements. She led project due diligence covering title, survey, zoning, environmental, and permit reviews, and she managed cross-functional teams while coordinating with lenders, brokers, municipalities, and outside counsel. Earlier in her career, she served as in-house legal counsel for a multinational investment and development group, where she managed the acquisition of more than 35,000 acres and 5,100 lots across the United States.
Concentrations
- Acquisition, entitlement, development, financing, management, and operation of all real estate developments, with an emphasis on hospitality and mixed-use projects
- Economic development incentives and public-private partnerships
- Infrastructure planning and finance
- Hospitality and resorts
- Hotel management and operations, including spa and golf management agreements
- Facilities management and food and beverage consulting agreements and leases
- Covenants, conditions, and restrictions (CC&Rs)
- Real estate transactions involving private equity, institutional funds, family offices, and REITS
- Real estate joint ventures, management agreements and entity structuring
- Workouts and restructures
Capabilities
Experience
- Represented owners and lenders in connection with hotel project financings, restructuring, and joint ventures.
- Represented prospective purchasers of senior and mezzanine debt in connection with a dual branded hotel project.
- Represented a private investment firm in the $250M+ acquisition and rebranding of a newly-constructed hotel.°
- Represented international luxury hotel brand in the negotiation of amendments to comprehensive management and operational agreements within a mixed-use development.°
- Represented international luxury hotel brand in the negotiation of national and international acquisition and management agreements.°
- Represented a family office in the negotiation of an entity buyout and restructuring.°
- Developed and led legal strategy for joint venture industrial redevelopment initiatives — including logistics centers, distribution facilities, and data center development on former industrial sites — advising on entitlement risk, deal structure, and transaction execution across multiparty projects.°
- Represented private equity and REITS in acquisition and disposition of portfolios and assets.
- Represented developers in connection with Arizona State Trust Land Leases.
- Represented solar companies in site selection, entitlements, and economic incentive packages.
- Managed the acquisition of all real estate in the United States for a multinational investment and development group, closing on more than 35,000 acres and 5,100 lots.°
- Developed, implemented, and managed acquisition strategy logistics and protocols for hedge fund joint venture investments, including a $200M+ vacant lot portfolio.°
- Represented developers of master planned and mixed-use projects in the negotiation and documentation of economic incentives packages including sales tax reimbursements and infrastructure finance.
- Represented owners and lessees in an urban redevelopment project, including negotiation of amendments to the incentive package and implementation of a vertical condominium regime in an office building converted to a corporate headquarters and hotel.
°The above representations were handled by Ms. Pricher prior to her joining Greenberg Traurig, LLP.
- Principal and Strategic Advisor, Firesign Advisory, LLC, 2024-2026
- VP, Real Estate Counsel, Thrive Services Group, Inc., 2023-2024
- Legal Counsel, Walton International Group, 2012-2015
Recognition & Leadership
- Listed, The Best Lawyers in America, Real Estate Law, 2021-2023
- Team Member, Chambers & Partners USA Real Estate Law Firm of the Year, 2018 and 2022
- Team Member, a Law360 “Hospitality Practice Group of the Year,” 2021
- Listed, AZRE Magazine “People & Projects to Know in Commercial Real Estate,” 2019
- Member, State Bar of Arizona, 2005-Present
- Member, Urban Land Institute Arizona
- Mentoring/Training Chair, Women’s Leadership Initiative Committee, 2015-2016
- Membership Committee, 2014
- Member, ACCEL
- Member, Board of Directors, 2010-Present
- American Heart Association]
- Arizona Heart Ball Committee, 2020-2026
Credentials
-
J.D., University of California, Hastings College of the Law, 2005
- Articles Editor, Constitutional Law Quarterly
- B.S., University of San Francisco, 2002
- Arizona