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Barry Senterfitt focuses his practice on the insurance and managed care industries. His practice includes assisting clients with acquisitions and mergers of insurers, HMOs and insurance agencies; holding company transactions for insurers and HMOs, including state insurance holding company act compliance; HMO formation and licensure; insurance company formation and licensure; redomestications of insurers; demutualizations and other complex corporate reorganizations; financial and reinsurance issues for insurers and HMOs; and plans of rehabilitation for insolvent or troubled insurers.

Barry has experience designing and structuring innovative insurance marketing/distribution systems; acquisitions of insurance charters out of receivership; regulatory issues for life, health and property/casualty insurers and Medicaid and Medicare insurers/HMOs; formations of insurance purchasing cooperatives; risk-based capital requirements for insurers and corporate restructuring relating thereto; insurance asset sales through assumption and portfolio reinsurance; regulatory issues affecting health care provider groups; and product design and approval for insurers and HMOs.


  • Insurance regulatory 
  • Corporate
  • Transactional 



  • Represented insurance companies, HMOs and insurance brokers in various transactions, including:
    • Acquisition of Wisconsin and Texas Medicaid business from Humana.°
    • Acquisition of GAINSCO County Mutual by Liberty Mutual.°
    • Acquisition of GlobalHealth by Heritage Health System.
  • Represented reorganizations/redomestications including the demutualization of Millers Mutual Insurance Company (conversion to stock company).°
  • Structuring of fronting arrangements and unique reinsurance transactions for companies.
  • Counseled on formations and holdings company structures for insurance companies and HMOs.

°The above representations were handled by Mr. Senterfitt prior to his joining Greenberg Traurig, LLP.

  • Former Briefing Attorney, Supreme Court of Texas, 1986-1987

Recognition & Leadership

  • Listed, The Best Lawyers in America
    • Insurance Law, 2007-2024
      •  Lawyer of the Year, Insurance Law, Austin, 2023
    • Reinsurance Law, 2016-2024
  • Listed, Chambers USA Guide, 2021-2024
  • Team Member, BTI Power Rankings, “The 16 Strongest Firms for ‘Go-To Outside Counsel’ Insurance Work,” 2016
  • Listed, Texas' Best Lawyers, 2009-2010
  • Listed, World's Leading Insurance & Reinsurance Lawyers (8th Ed.)
  • Rated, AV Preeminent® 5.0 out of 5.0

°AV®, AV Preeminent®, Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM are certification marks used under license in accordance with the Martindale-Hubbell® certification procedures, standards and policies.

  • Fellow, Texas Bar Foundation
  • Member, American Bar Association
  • Former Board Member, SafePlace
  • Former President, CASA of Travis County
  • Former Vice Chair, ABA Committee on the Public Regulation of Insurance Law


  • J.D., with honors, Texas Tech University School of Law, 1986
    • Order of the Coif
    • Managing Editor, Texas Tech Law Review
  • B.B.A., Accounting, with honors, Texas A&M University, 1983
    • Member, Phi Kappa Phi
  • Texas