As a restaurant business, your brand is your most valuable asset. The steps you take to create, enhance, and protect your trademarks, proprietary information, and other critical intellectual property determines your ability to grow and fend off competitors. Restaurants that take the right steps can see valuations and development opportunities grow, while avoiding costly and time consuming lawsuits, rebranding, and enforcement issues.
On Tuesday, September 13, Greenberg Traurig's Chair of the Global Restaurant Industry Group Riley Lagesen, Trademark and Brand Management Practice Shareholder Stephen Baird, and Intellectual Property & Technology Practice Associate Molly Littman discussed:
- How a strong brand strategy creates value for growth-minded restaurant groups
- Top tips for developing a portfolio of trademarks and other valuable IP
- Creative enforcement strategies to protect your IP rights
- Warding off misappropriation on your IP from thieves, knock offs, and even your employees