New York (Apr. 22, 2014) — Shareholder Mark G. Tratos with the international law firm Greenberg Traurig, LLP is scheduled to speak at Practice Law Institute’s (PLI) Advanced Licensing Agreements 2014 Seminar. The seminar takes place Thursday and Friday April 24-25, 2014 at the PLI New York Center in New York City.
Tratos will be speaking on the topic of “Advance Licensing Agreements in Rights of Publicity for Celebrities” on Friday, April 25th at 3:30 pm. He will also be doing a mock negotiation of an intellectual property licensing deal. According to PLI’s website, the conference will focus on topics of interest such as the more complex issues that arise in drafting and negotiating IP licenses, updates on current legal developments, present case studies highlighting best practices, provide tactical guidance for negotiating frequently contested issues, and provide a framework for identifying and avoiding common pitfalls, keeping the relationship on track, litigation planning and avoidance, and addressing ethics concerns. The speakers will illustrate both outside counsel and in-house perspectives.
Focusing his practice on a variety of entertainment, intellectual property and litigation matters, Tratos represents numerous artists and performers, resort, hotel and casino entities in federal court litigation involving trademark, copyrights, domain names, rights of publicity and privacy law for known casino brands. He represents many of the largest resorts in the world on brand development and protection strategies, enforcement and infringement litigation.
With more than 180 intellectual property attorneys and agents, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark and Information Technology Law by U.S. News and Best Lawyers, 2013 “Best Law Firms Rankings” in November 2012. The firm was also named a “National Tier 2” Law Firm for Copyright Law, Patent Litigation and Technology Law by U.S. News and Best Lawyers, 2013 “Best Law Firms Rankings” in November 2012.