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Alana C. Kirkland focuses her practice on complex entertainment, media, technology, and intellectual property transactions with an emphasis on digital media distribution/media services and the licensing of music, videos, and other entertainment content. Alana has vast experience counseling clients on new and innovative ways to incorporate entertainment content into a broad array of media, including, but not limited to, film, radio, television programs, mobile applications, video games, and social media platforms. With the rise of the digital age, she also has experience drafting and negotiating digital distribution agreements to exploit content on new digital mediums with licensors such as record labels, music publishing companies, and performing rights organizations. Alana is also committed to giving back to the community as she provides pro bono legal services through organizations such as Georgia Lawyers for the Arts.

Prior to joining Greenberg Traurig, Alana practiced at another global law firm where she focused on advertising, marketing, technology, and privacy law, and she advised clients on issues such as FTC compliance for advertising and promotional matters, and the rights of publicity and privacy. Alana is a CIPP/US and CIPP/E-certified privacy professional.


  • Advertising & promotions
  • Digital distribution
  • Entertainment and media transactions
  • Intellectual property
  • Music publishing
  • Digital media licensing and counseling



  • Drafted and negotiated music licenses covering the use of pre-existing music in Emmy-winning television programs.
  • Represented leading video game companies in negotiating licenses for the use of music in popular videogames.
  • Drafted agreements to make performances from several top music award shows available on digital platforms.
  • Advised start-up companies regarding copyright issues to consider in order to operate in the digital music space.
  • Drafted and negotiated composer agreements and soundtrack agreements for a leading film and television studio.
  • Represented digital media companies in negotiations with various rightsholders, including, but not limited to, record labels, music publishers, performing rights organizations, and rights collectives.
  • CIPP/US and CIPP/E-certified privacy professional

Recognition & Leadership

  • Listed, The Best Lawyers in America, "Ones to Watch," 2022-2024
    • Entertainment and Sports Law, 2022-2024
    • Intellectual Property Law, 2022-2024
  • Selected, Super Lawyers magazine, Georgia Super Lawyers, "Rising Stars," 2023
  • Team Member, a Law360 “Media & Entertainment Practice Group of the Year,” 2022
  • Selected, Daily Report, "Georgia Legal Awards - On the Rise," 2022
  • Listed, Variety, "Hollywood's New Leaders," 2022
  • Listed, Georgia Trend magazine, “Legal Elite,” 2020 
  • Recipient, American Bar Association, “Leading Entertainment and Sports Lawyer of the Next Generation,” 2019
  • Fellow, American Bar Foundation
  • Board Member, Georgia Lawyers for the Arts 
  • Georgia Association of Black Women Attorneys
    • Mentor, Sister2Sister Mentoring Program
  • LEAD Atlanta Class of 2022
  • Member, Atlanta Bar Association
  • Member, Black Entertainment & Sports Lawyers Association
  • Member, State Bar of Georgia
    • Member, Sports and Entertainment Section
  • Member, American Bar Association


  • J.D., Harvard Law School
    • Harvard Journal of Sports and Entertainment Law
    • Academic Affairs & Community Outreach Co-Chair, Harvard Black Law Students Association
    • Mental Health Advocate, The Mississippi Delta Project
  • B.A., Political Science, Stanford University
    • Minor in Spanish Language
    • Member, Phi Beta Kappa
    • Recipient, Crossfield, Coley & Black Academic Achievement Award
  • Georgia
  • Spanish, Fluent