Profile
Julianna Simon is a commercial litigator with a primary focus on intellectual property disputes. Julianna has been involved in all stages of litigation from pre-litigation diligence through trial. Julianna’s recent trial successes include obtaining a complete victory in a four-week trial in which she was co-lead trial counsel, resulting in a $200 million win for the client, and securing a fraud verdict.
In addition to her intellectual property practice, Julianna also has broad experience litigating general business disputes. Julianna’s litigation experience extends to state and federal courts nationwide and the Trademark Trial and Appeal Board (TTAB). In addition, Julianna has trademark prosecution experience and counsels clients about brand protection, including parallel imports.
Capabilities
Experience
- Represent FUJIFILM North America Corporation and FUJIFILM Corporation against claims of trademark infringement, trade dress infringement, and unfair competition.
- Represent SHEIN in a variety of trademark matters.
- Represent Punchbowl News, an insider political news publication, in trademark infringement case brought by greeting card and event planning company Punchbowl Inc.
- Defended publicly traded global media company against claims of trademark infringement and unfair competition.
- Defended publishing company against claims of trademark infringement and unfair competition.
- Defended international food and beverage company against claims of trademark infringement and unfair competition.°
- Defended online marketplace for print-on-demand products against claims of trademark infringement, counterfeiting, and other claims.°
- Prosecuted dozens of opposition and cancellation proceedings before the TTAB on behalf of leading energy drink company.°
- Represent SHEIN in a variety of copyright matters.
- Represented classes of recording artists in two federal class actions for claims of copyright infringement and declaratory relief regarding the validity of copyright termination notices.°
- Defended online marketplace for print-on-demand products against claims of copyright infringement.°
- Defended talent agency against claims of breach of contract and breach of fiduciary duty, among others.
- Represented musician in various lawsuits involving claims of breach of contract, fraud, and unfair competition, among others.
- Represented music manager in contract dispute.
- Co-lead trial counsel in four-week trial, resulting in affirmance of lender’s $200 million deed of trust.
- Lead trial counsel involving $51 million.
- Trial counsel for investor, resulting in a victory for the client and finding of fraud against the defendant.
- Represented lender in connection with lien priority litigation involving more than $260 million in lien claims arising out of the Oceanwide Plaza LLC default; defended the lien priority of lender’s $200 million in senior funding for vertical construction of a three tower, 35 to 50 story high-rise, multi-family, hospitality, and retail mixed use project.
- Represented clothing company in business ownership dispute.°
°The above representations were handled by Ms. Simon prior to her joining Greenberg Traurig, LLP.
- Litigation Intern, MGM Studios, 2014
- Law Clerk, U.S. Attorney’s Office, 2013
- Legal and Business Affairs Intern, Lifetime Networks, 2009
Recognition & Leadership
- Listed, The Best Lawyers in America, "Ones to Watch," Commercial Litigation, 2024-2025
- Listed, Super Lawyers magazine, California Super Lawyers, "Rising Stars," 2025
- Chair, Los Angeles Intellectual Property Law Association’s Copyright & Trademark Committee
- Director, Vassar College AAVC Board of Directors, 2017-2021
Credentials
-
J.D., University of California at Los Angeles, School of Law, 2015
- Editor-in-Chief, UCLA Entertainment Law Review
- B.A., Vassar College
- California
- U.S. District Court for the Central District of California
- U.S. District Court for the Southern District of California
- U.S. District Court for the Northern District of California
- U.S. District Court for the Eastern District of California