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David Zetoony, Co-Chair of the firm's U.S. Data Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation. 

David receives regular recognitions from clients and peers for his knowledge and experience in the fields of data privacy and security. The National Law Journal named him a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him fourteen times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information. He is the author of the American Bar Association's primary publication on the European General Data Protection Regulation (GDPR) and the American Bar Association's Desk Reference Companion to the California Privacy Rights Act (CPRA).


  • Building and maintaining global data privacy programs
  • Providing strategy and advice concerning the cross-border transfer of information
  • Providing strategy and advice regarding the privacy implications of using Artificial Intelligence (AI)
  • Advising on regulatory investigations concerning privacy and security practices



  • Assisted Fortune 500 companies with the establishment and maintenance of their data privacy program.°
  • Provides ongoing advice and counseling concerning data privacy related risks to dozens of companies, including nationally recognized retailers and hospitality companies.°
  • Represented leading consumer tracking technology company before the FTC in a privacy investigation.°
  • Represented facial recognition technology provider before the FTC in a privacy investigation.°
  • Represented one of the largest human resource outsourcing companies before the FTC following data security breach.°
  • Defended international financial company in data security breach investigation initiated by the FTC.°
  • Assisted hundreds of companies in responding to data security incidents and breaches.°
  • Conducted detailed assessments of data security breach preparations of numerous companies including national retailers with more than 2,000 locations, and Top 5 department store chains.°
  • Represented top clothing retailer before the FTC in a fur-labeling investigation.°
  • Represented leading automotive company in the defense of a $20 million national advertising campaign.°
  • Represented leading cosmetics company in an investigation initiated by the National Advertising Division of the Better Business Bureau.°
  • Represented a cosmetic company in connection with FTC investigation of body image related claims.°

°The above representations were handled by Mr. Zetoony prior to his joining Greenberg Traurig, LLP.

Recognition & Leadership

  • Listed, Chambers USA Guide, 2023
  • Listed, The Best Lawyers in America, Advertising Law, 2023-2024
  • Listed, Thomson Reuters, "Stand-Out Lawyers," 2023
  • Selected, National Law Review, "Go-To Thought Leader: Privacy Law," 2021
  • Selected, JD Supra, “Top Authors,” 2020, 2019, 2018
  • Selected, Lexology, “Top Legal Influencer”
    • TMT – Cross-Border, Q4 2018, 2021, Q1 2022
    • TMT – US, Q1 2020-2021
    • TMT – US, Q4 2019
    • TMT – Cross-Border, Q2 2019
    • TMT – Europe, Q1 2019
    • TMT – Europe, Q3 2018
  • Named, Client Service All Star, BTI Client Service All-Stars Report, 2020 
  • Selected, The National Law Journal, “Cybersecurity & Data Privacy Trailblazer,” 2016
  • Recipient, Catholic Charities, Outstanding Pro Bono Partner Award, 2011
  • Advisory Board Member, Silicon Flatirons


  • J.D., University of Virginia, 2003
  • B.A., cum laude, Rice University, 2000
  • Colorado
  • District of Columbia