NEW YORK – July 1, 2025 – Global law firm Greenberg Traurig, LLP advised Meiyume Group Limited, a leading personal care product manufacturer, creator, and innovator providing solutions in the beauty industry for world-class brands and direct marketers, on the sale of Lornamead Inc., a leading personal and oral care company with iconic personal care brands that include Yardley London®, Finesse®, Aqua Net®, and Lypsyl®, and a leading player in U.S. private-label toothpaste and oral analgesics, to Sojourner Consumer Partners, LP, a U.S.-based private equity firm that invests in consumer branded companies in North America.
The multioffice Greenberg Traurig team was led by New York Corporate Shareholder Kalyan (Kal) Das, Co-Chair of the firm’s Global Corporate Practice and Private Equity Practice Ejim Peter Achi, and New York Corporate Shareholder Adam S. Namoury and supported by New York Corporate Associate Divya Seth.
In addition, the following Greenberg Traurig attorneys assisted in the transaction: Shareholders David M. Greenberg in the Intellectual Property & Technology Practice in New York, August Huelle in the Tax Practice in New York, Keshia M. Tiemann in the Labor and Employment Practice in Atlanta, Cyril T. Brennan in the International Trade Practice in Washington, D.C., Jeffrey K. Ekeberg in the Tax Practice in Chicago, and Laura Siegel Rabinowitz in the International Trade Practice in New York, Associates Christine Plagmeijer in the Corporate Practice in New York, Matthew LaBau in the Corporate Practice in New York, Sukhdeep S. Gill in the Intellectual Property & Technology Practice in Philadelphia, Giuliano Apadula in the Environmental Practice in Philadelphia, Nicole Galli Baptista in the Health Care & FDA Practice in Washington, D.C., Shareholder Nicholas J. Diamond in the Health Care & FDA Practice in Houston and Law Clerk Jack Surminsky in the Corporate Practice in New York.